Marketing research /
Aaker, David A.
Marketing research / David A. Aaker [et. al ] - 7th ed. - New York : Wiley, c2002 - xvi, 751 p. : ill. ; 27 cm.
Includes bibliographical references and index.
0471363405 (cloth : alk. paper)
Marketing research.
658.83 / AAM 2002
Marketing research / David A. Aaker [et. al ] - 7th ed. - New York : Wiley, c2002 - xvi, 751 p. : ill. ; 27 cm.
Includes bibliographical references and index.
0471363405 (cloth : alk. paper)
Marketing research.
658.83 / AAM 2002