Research for marketing decisions /
Green, Paul E.
Research for marketing decisions / Paul E. Green [and] Donald S. Tull. - 2d ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1973. - xii, 644 p. : illus. ; 24 cm. - Prentice-Hall international series in management .
Includes bibliographical references.
Marketing research.
658.93 / GRR 1973
Research for marketing decisions / Paul E. Green [and] Donald S. Tull. - 2d ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1973. - xii, 644 p. : illus. ; 24 cm. - Prentice-Hall international series in management .
Includes bibliographical references.
Marketing research.
658.93 / GRR 1973