Cases in advertising management /
Boyd, Harper W.
Cases in advertising management / Harper W. Boyd, Jr., Vernon Fryburger [and] Ralph Westfall. - New York: McGraw-Hill, 1964. - xi, 426 p. : illus., ports., maps, diagrs., tables. ; 23 cm. - McGraw-Hill series in marketing and advertising .
Includes bibliographical references.
Advertising--Case studies.
659.1 / BOA 1964
Cases in advertising management / Harper W. Boyd, Jr., Vernon Fryburger [and] Ralph Westfall. - New York: McGraw-Hill, 1964. - xi, 426 p. : illus., ports., maps, diagrs., tables. ; 23 cm. - McGraw-Hill series in marketing and advertising .
Includes bibliographical references.
Advertising--Case studies.
659.1 / BOA 1964