Communication planning :

Ferguson, Sherry Devereaux.

Communication planning : an integrated approach / Sherry Devereaux Ferguson. - Thousand Oaks : Sage, c1999. - xiv, 262 p. : ill. ; 24 cm. - Sage series in public relations ; v. 1 .

Includes bibliographical references (p. 221-242) and indexes.

0761913130 (cloth : acidfree paper) 0761913149 (pbk. : acidfree paper)

99006168


Communication planning.

P95.815 / .F47 1999

302.2 / FEC 1999