Planning and creating better direct mail / (Record no. 26314)

MARC details
000 -LEADER
fixed length control field 00687cam a22002051 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181210011542.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 721003s1961 nyu b 000 0 eng
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency GACCLC
Modifying agency OCoLC
-- Uk
-- BD-DhBPA
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number YEP 1961
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Yeck, John D.
9 (RLIN) 75039
245 10 - TITLE STATEMENT
Title Planning and creating better direct mail /
Statement of responsibility, etc. John D. Yeck and John T. Maguire.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 1961.
300 ## - PHYSICAL DESCRIPTION
Extent 387 p. ;
Dimensions 24 cm.
490 0# - SERIES STATEMENT
Series statement McGraw-Hill series in marketing & advertising
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliography.
590 ## - LOCAL NOTE (RLIN)
Local note Amirul Islam
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising, Direct-mail.
9 (RLIN) 41465
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Maguire, John T.,
Relator term joint author.
9 (RLIN) 18030
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
  Dewey Decimal Classification     Bangladesh Public Administration Training Centre Library Bangladesh Public Administration Training Centre Library General Stacks 04/15/2018   659.1 YEP 1961 25488 04/15/2018 04/15/2018 Books Amirul