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The Market Research Toolbox : A Concise Guide for Beginners / Edward F. McQuarrie.

By: Material type: TextPublication details: Dilhi : Sage, 2016.Edition: Fourth editionDescription: xxi, 373 pages : illustrations ; 23 cmISBN:
  • 9781452291581 (pbk)
  • 1452291586 (pbk)
Subject(s): DDC classification:
  • 658.83 23 MCM 2016
Contents:
Introduction. Nature and characteristics of market research ; Planning for market research -- Archival research. Secondary research ; Big data -- Qualitative research. Customer visits ; The focus group ; Interview design ; Qualitative sampling and data analysis -- Quantitative research. Survey research ; Questionnaire design ; Experimentation ; Conjoint Analysis ; Sampling for quantitative research ; Quantitative data analysis -- The big picture. Combining research techniques into research strategies ; The limits of market research.
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Item type Current library Call number Status Notes Barcode
Books Bangladesh Public Administration Training Centre Library General Reading Room 658.83 MCM 2016 Available mizan 99232

Includes bibliographical references and index.

Introduction. Nature and characteristics of market research ; Planning for market research -- Archival research. Secondary research ; Big data -- Qualitative research. Customer visits ; The focus group ; Interview design ; Qualitative sampling and data analysis -- Quantitative research. Survey research ; Questionnaire design ; Experimentation ; Conjoint Analysis ; Sampling for quantitative research ; Quantitative data analysis -- The big picture. Combining research techniques into research strategies ; The limits of market research.

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