Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr.

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TextSeries: Irwin series in marketingPublication details: Homewood, Ill. : Irwin, c1991.Edition: 5th edDescription: xvii, 526 p. : ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Barcode
Books	Bangladesh Public Administration Training Centre Library General Stacks	658.8 MCE 1991	Available	Rashid	103574
Books	Chattogram RPATC Library General Stacks	658.8 MCE 1991	Available		CH13337

Includes bibliographical references (p. 487-506) and indexes.

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