Keil, John M. The creative mystique : how to manage it, nurture it, and make it pay / John M. Keil. - New York : Wiley, c1985. - ix, 231 p. ; 25 cm. - Ronald series on marketing management . Includes index. ISBN: 0471879614 : LCCN: 84027059 Subjects--Topical Terms: Creative ability in business. LC Class. No.: HD53 / .K45 1985 Dewey Class. No.: 650.1 / KEC 1985