Keil, John M.

The creative mystique : how to manage it, nurture it, and make it pay / John M. Keil. - New York : Wiley, c1985. - ix, 231 p. ; 25 cm. - Ronald series on marketing management .

Includes index.

0471879614 :

84027059


Creative ability in business.

HD53 / .K45 1985

650.1 / KEC 1985