00901nam a2200241 a 450000500170000000800410001702000150005804000230007308200200009610000300011624500940014625000120024026000410025230000500029344000370034350400530038059000110043365000340044470000330047894200120051199900170052395201190054020181210011212.0830812s1984    ilua     b    001 0 eng    a0256030197  aDLCcDLCdBD-DhBPA00a658.8bMCB 19841 aMcCarthy, E. Jerome9764910aBasic marketing :ba managerial approach /cE. Jerome McCarthy, William D. Perreault, Jr.  a8th ed.  aHomewood, Ill. :bR.D. Irwin,c1984.  axvii, 841 p. :bill. (chiefly col.) ;c25 cm. 0aIrwin series in marketing973082  aIncludes bibliographical references and indexes.  aAmirul 0aMarketingxManagement.9730831 aPerreault, William D.973084  2ddccBK  c25577d25577  102ddc4070aBPATCbBPATCcGENd2018-04-14l0o658.8 MCB 1984p53383r2018-04-14 00:00:00w2018-04-14yBKzAmirul