Otteson, Schuyler Franklin,  1917- <br/><br/>
Marketing :  the firm's viewpoint / 
Schuyler  F. Otteson [et. al ] 
 - New York :  Macmillan,  1964. 
 - xiii, 718 p. :  illus. ;  25 cm. 
 - The Macmillan marketing series .
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / OTM 1964