TY  - BOOK
AU  - Otteson,Schuyler Franklin
TI  - Marketing: the firm's viewpoint 
T2  - The Macmillan marketing series
U1  - 658.8 
PY  - 1964///
CY  - New York
PB  - Macmillan
KW  - Marketing
N1  - Bibliographical footnotes
ER  -