@book{25668,
	author = {McDonald, Malcolm. and Institute of Marketing.},
	title = {Marketing plans :},
	publisher = {Butterworth-Heinemann,},
	year = {2000.},
	series = {The Chartered Institute of Marketing/Butterworth-Heinemann marketing series},
	address = {Oxford ;},
	edition = {4th ed.},
	note = {Includes index.}
}