Holmes, Parker M. <br/><br/>
Marketing research, principles and readings / 
Parker M.Holmes. 
 - Cincinnati :  South-Western Pub. Co.,  1960. 
 - 646 p.  illus.  24 cm. 
<br/><br/>Includes Indexes 
<br/><br/><label>LCCN: </label>60008321  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / HOM 1960