00590cam a22001451 450000500170000000800410001701000060005804000230006408200200008710000230010724502030013026000490033330000450038265000170042720181210011409.0790427s1940 enk 001 0 eng  a  aDLCcOCldBD-DhBPA a659.1bFOT 19402 aFowle-Fromings, J.14aThe technique of advertising :bthe method of influencing thought and action through the printed word and illustration, with an outline of the associated reproductive crafts /cby J. Fowle-Fromings. aLondon :bSir I. Pitman & sons, ltd.,c1940. axii, 284 p. :billus., diagrs. ,c22 cm. 0aAdvertising.