Hawknis , Del I. <br/><br/>
Consumer behavior :   building marketing strategy / 
Del I Hawknis [et. al ] 
 - 	New Delhi :   Tata McGraw Hill,   2011. 
 - 	xviii, 866 pages :   illustrations;   22 cm.  
<br/><br/>	Includes index. 
<br/><br/><label>ISBN: </label>9780070682160 007068216X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers.
<br/><br/><label>Dewey Class. No.: </label>658.8343  / HAC 2010