TY  - BOOK
AU  -  	 Hawknis , Del I.
AU  - Mothersbaugh, David L.
AU  - Mookerjee, Amit .
TI  - Consumer behavior: building marketing strategy 
SN  - 9780070682160
U1  - 658.8343 
PY  - 2011///
CY  -  	New Delhi : 
PB  - Tata McGraw Hill
KW  - Consumers
N1  -  	Includes index
ER  -