Aaker, David A. <br/><br/>
Marketing research / 
David A. Aaker [et. al ] 
 - 7th ed. 
 - New York :  Wiley,  c2002 
 - xvi, 751 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471363405 (cloth : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / AAM 2002