00730cam a22002054a 4500 20181210011455.0 990105s1999 ctua b 001 0 eng 1567202381 (alk. paper) DLC DLC BD-DhBPA 658.827 LEI 1999 LePla, F. Joseph, 1955- 74591 Integrated branding : becoming brand-driven through companywide action / F. Joseph LePla, Lynn M. Parker. Westport, Conn. : Quorum, 1999. xiv, 299 p. : ill. ; 24 cm. Includes bibliographical references (p. [285]-287) and index. Amirul Branding (Marketing) 74592 Parker, Lynn M., 1956- 74593 ddc BK 26156 26156 0 ddc 0 0 BPATC BPATC GEN 2018-04-15 0 658.827 LEI 1999 86951 2018-04-15 00:00:00 2018-04-15 BK Amirul