TY - BOOK AU - Riley,Francesca Dall'Olmo TI - Brand management T2 - SAGE library in marketing SN - 9781848602083 (set) U1 - 658.827 PY - 2010/// CY - Los Angeles PB - SAGE KW - Brand name products KW - Management KW - Branding (Marketing) N1 - vol. i- iv ER -