Engel, James F. <br/><br/>
Promotional strategy :  managing the marketing communications process / 
James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. 
 - 4th ed. 
 - Homewood, Ill. :  R. D. Irwin,  1979. 
 - xiv, 755 p., [2] leaves of plates :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256021562 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>659  / ENP 1979