00908cam a2200253 i 4500 20181210011612.0 790620s1979 iluaf b 001 0 eng 0256021562 DLC DLC BD-DhBPA 659 ENP 1979 Engel, James F. 65637 Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. 4th ed. Homewood, Ill. : R. D. Irwin, 1979. xiv, 755 p., [2] leaves of plates : ill. ; 25 cm. Includes bibliographical references and index. Amirul Marketing. 75333 Advertising. 41465 Marketing Management. 75334 Warshaw, Martin R., joint author. 63895 Kinnear, Thomas C., 1943- joint author. 75335 ddc BK 26423 26423 0 ddc 0 0 BPATC BPATC GEN 2018-04-15 0 659 ENP 1979 49413 2018-04-15 00:00:00 2018-04-15 BK Amirul