00511cam a2200157 i 450000500170000000800410001704000230005808200200008110000270010124500730012826000360020130000330023750400290027065000170029970000370031620181210011655.0800722s1950      ua     b    00000 eng d  aANLbengdBD-DhBPA0 a659.1bLUA 19501 aLucas, Darrell Blaine.10aAdvertising psychology and research /cby D.B. Lucas and S.H. Britt.  aNew York :bMcGraw-Hill,c1950.  axi, 765 p. :bill. ;c24 cm.  aIncludes bibliographies. 0aAdvertising.1 aBritt, Steuart Henderson,d1907-