00842cam a22002051  450000500170000000800410001704000390005808200200009710000270011724501000014426000350024430000670027944000590034650400410040559000110044665000380045794200120049599900170050795201120052420181210011706.0721003s1964    nyuabc   b    000 0 eng    aDLCcGACCLCdOCoLCdUkd  BD-DhBPA  a659.1bBOA 19641 aBoyd, Harper W.97575110aCases in advertising management /c Harper W. Boyd, Jr., Vernon Fryburger [and] Ralph Westfall.  aNew York:bMcGraw-Hill,c1964.  axi, 426 p. :billus., ports., maps, diagrs., tables. ;c23 cm. 0aMcGraw-Hill series in marketing and advertising975752  aIncludes bibliographical references.  aAmirul 0aAdvertisingvCase studies.941465  2ddccBK  c26580d26580  102ddc4070aBPATCbBPATCcGENd2018-04-15l0o659.1 BOA 1964r2018-04-15 00:00:00w2018-04-15yBKzAmirul