00556cam a2200181 a 450000500170000000800410001702000150005802000150007304000320008808200200012010000200014024500380016025000120019826000370021030000560024750400390030365000320034220181210011706.0780413s1977    enkaf    b    001 0 eng    a0220663351  a0220663378  aLCbengcLCdLCd  BD-DhBPA  a659.1bADM 19771 aAdams, James R.10aMedia planning /cJames R. Adams.  a2nd ed.  aLondon :bBusiness Books,c1977.  axiv, 232 p., [2] leaves of plates :bill. ;c25 cm.  aIncludes bibliographies and index. 0aAdvertising media planning.