Marketing practices / 
edited by Edwin E. Bobrow, Mark David Bobrow. 
 - Homewood, Ill. :  Dow Jones-Irwin,  c1985. 
 - xxii, 630 p. :  ill. ;  24 cm. 
 - Marketing handbook ;  v. 1 .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0870945238 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / BOM 1985