@book{26962,
	author = {Cummins, Julian. and Mullin, Roddy.},
	title = {Sales promotion :},
	publisher = {Uni. Book,},
	year = {1997.},
	address = {New Delhi :},
	url = {http://www.loc.gov/catdir/enhancements/fy0715/2003279360-d.html}
}