00659cam a2200193   450000500170000000800410001702000150005804000230007308200200009624500800011625000110019626000400020730000370024750000730028450400410035765000150039865000220041370000300043520181210011900.0720103s1972    nyua     b    000 0 eng    a0070094772  aDLCcDLCdBD-DhBPA00a658.8bDUM 197200aMarketing: ba contemporary analysis /c[by] Robert D. Buzzell [and others]  a2d ed.  aNew York :bMcGraw-Hill ,c[1972] .  axiii, 776 p. :billus. ;c25 cm.  a1964 ed. published under title: Marketing, an introductory analysis.  aIncludes bibliographical references. 0aMarketing. 0aSales management.1 aBuzzell, Robert D.d1933-