<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00837nam a22002537a 4500</leader>
  <controlfield tag="005">20181210011943.0</controlfield>
  <controlfield tag="008">750211s1965    njua     b    001 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">75004825</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0131188933</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">240517</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">LC</subfield>
    <subfield code="b">eng</subfield>
    <subfield code="c">BD-DhBPA</subfield>
    <subfield code="d">BD-DhBPA</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">HF5415.13</subfield>
    <subfield code="b">.B83 1975</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8</subfield>
    <subfield code="b">BUC 1965</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Bursk, Edward C.</subfield>
    <subfield code="d">1907-</subfield>
    <subfield code="9">54945</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Cases in marketing management /</subfield>
    <subfield code="c">Edward C. Bursk, Stephen A. Greyser.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Englewood Cliffs, N.J. :</subfield>
    <subfield code="b">Prentice-Hall,</subfield>
    <subfield code="c">1965.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">116 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">23 cm.</subfield>
  </datafield>
  <datafield tag="490" ind1="0" ind2=" ">
    <subfield code="a">Prentice-Hall foundations of marketing series</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="590" ind1=" " ind2=" ">
    <subfield code="a">Newaz</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing</subfield>
    <subfield code="x">Management</subfield>
    <subfield code="x">Case studies.</subfield>
    <subfield code="9">77132</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Greyser, Stephen A.</subfield>
    <subfield code="9">77133</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">27143</subfield>
    <subfield code="d">27143</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">BPATC</subfield>
    <subfield code="b">BPATC</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2018-04-15</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8 BUC 1965</subfield>
    <subfield code="p">26638</subfield>
    <subfield code="r">2018-04-15 00:00:00</subfield>
    <subfield code="w">2018-04-15</subfield>
    <subfield code="y">BK</subfield>
    <subfield code="z">Newaz</subfield>
  </datafield>
</record>
