TY  - BOOK
AU  - Enis,Ben M.
TI  - Marketing principles: the management process 
SN  - 0876205678
U1  - 658.8 
PY  - 1977///
CY  - Santa Monica, Calif.
PB  - Goodyear Pub. Co.
KW  - Marketing
KW  - Management
N1  - Includes bibliographies and indexes
ER  -