Foote, Cameron S. <br/><br/>
The fourth medium :  how to use promotional literature to increase sales and profits / 
Cameron S. Foote. 
 - Homewood, Ill. :  Dow Jones-Irwin,  c1986. 
 - xxix, 226 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0870949136 
<br/><br/><label>LCCN: </label>86070966  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Business literature.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5438.5  / .F66 1986 
<br/><br/><label>Dewey Class. No.: </label>658.8  / FOF 1986