00904cam a22002534a 4500 20181210062327.0 990527s1999 enka b 001 0 eng c 99231549 0750636262 UkGUS UkGUS TNJ BD-DhBPA 658.8 21 REL 1999 Relationship marketing : strategy and implementation / Helen Peck ... [et al.]. Oxford ; Boston : Butterworth Heinemann, 1999. xiv, 509 p. : ill. ; 24 cm. [CIM professional] 85302 "Published in association with the Chartered Institute of Marketing." Series statement on jacket. Includes bibliographical references and index. mizan Relationship marketing. 85303 Peck, Helen. 27755 Chartered Institute of Marketing. 53787 ddc BK 29972 29972 0 ddc 0 0 BPATC BPATC GRR 2018-04-16 0 658.8 REL 1999 87262 2018-04-16 00:00:00 2018-04-16 BK mizan