TY  - BOOK
AU  - Hiebert,Ray Eldon
AU  - Ungurait,Donald F.
AU  - Bohn,Thomas W.
TI  - Mass media IV: an introduction to modern communication 
SN  - 0582285356 (pbk.)
U1  - 302.23 HIM
PY  - 1985///
CY  - New York
PB  - Longman
KW  - Mass media
KW  - Communication
N1  - Includes index; Bibliography: p. 672-680
ER  -