Hoskins, Colin. <br/><br/>
Media economics :  applying economics to new and traditional media / 
Colin Hoskins, Stuart McFayden, Adam Finn. 
 - Thousand Oaks, Calif. :  Sage Publications,  c2004. 
 - 356 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 331-336) and index. 
<br/><br/><label>ISBN: </label>0761930957 (cloth : alk. paper) 0761930965 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2004003252 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Economic aspects.
<br/><br/><label>LC Class. No.: </label>P96.E25  / H67 2004 
<br/><br/><label>Dewey Class. No.: </label>338.4730223  / HOM 2004