00822pam a2200253 a 4500 20181210081430.0 900927s1991 ilua b 001 0 eng 90019758 0256093237 DLC DLC BD-DhBPA HF5415 .M378 1991 658.8 20 MCE 1991 McCarthy, E. Jerome (Edmund Jerome) 7649 Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr. 5th ed. Homewood, Ill. : Irwin, c1991. xvii, 526 p. : ill. ; 27 cm. Irwin series in marketing 131550 Includes bibliographical references (p. 487-506) and indexes. Rashid Marketing. 131551 Perreault, William D. 73084 ddc BK 47230 47230 0 ddc 0 0 BPATC BPATC GEN 2018-05-19 0 658.8 MCE 1991 103574 2018-05-19 00:00:00 2018-05-19 BK Rashid 0 ddc 0 0 CRPATC CRPATC GEN 2022-03-02 0 658.8 MCE 1991 CH13337 2022-03-02 00:00:00 2022-03-02 BK