01129nam a2200265 a 4500 20181210081437.0 050127s2005 caua 001 0 eng 2005002411 0761932968 (paper back) DLC DLC BD-DhBPA HF5415.5 .S48 2005 658.812 22 SEC 2005 Seth, Rakesh, 1958- 131623 Creating customer delight : the how and why of CRM / Rakesh Seth, Kirti Seth. New Delhi ; Thousand Oaks, Calif. : Response Books, c2005. 154 p. : ill. ; 20 cm. Includes index. Introduction -- The growing need for CRM -- Taking an integrated approach -- Database management -- CRM in call centres -- CRM one-to-one -- The sound of service. Shakib Customer relations Management. 131624 Seth, Kirti, 1966- 131625 Table of contents only http://www.loc.gov/catdir/toc/ecip057/2005002411.html Publisher description http://www.loc.gov/catdir/enhancements/fy0658/2005002411-d.html ddc BK 47253 47253 0 ddc 0 0 BPATC BPATC 2021-01-28 0 658.812 SEC 2005 103216 2021-01-28 00:00:00 2021-01-28 BK