Exploring corporate strategy /
Gerry Johnson, Kevan Scholes, Richard Whittington.
- New York : Prentice Hall, 2005.
- xxxv, 635 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and indexes.
0273687344 9780273687399 9780273687344
Business planning. Strategic planning. Business planning--Case studies. Strategic planning--Case studies.