TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
AU  - Chernev,Alexander
TI  - Marketing management
SN  - 9789367138199
U1  - 658.8 
PY  - 2025///
CY  - India
PB  - Pearson
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -