TY  - BOOK
AU  - Ries,Eric
TI  - The lean startup: how today's entrepreneurs use continuous innovation to create radically successful businesses 
SN  - 9780670921607
U1  - 658.1 
PY  - 2011///
CY  - New York
PB  - Penguin life
KW  - New business enterprises
KW  - Consumers' preferences
KW  - Organizational effectiveness
N1  - Includes bibliographical references and index
ER  -