TY  - BOOK
AU  - Martin,Tony
TI  - Financial services direct marketing
T2  - The John Fraser-Robinson direct marketing series
SN  - 0077073851 :
AV  - HG186.G7 M35 1991
U1  - 332.10688 20
PY  - 1991///
CY  - London, New York
PB  - McGraw-Hill
KW  - Financial services industry
KW  - Great Britain
KW  - Direct marketing
N1  - Includes bibliographical references (p. 309-310) and index
ER  -