Bangladesh Public Administration Training Center (BPATC) Librar Search for 'se,phr:"McGraw-Hill series in marketing and advertising"'

Advertising layout and art direction. /

By Baker, Stephen.
New York : McGraw-Hill, 1959 .
326 p. : 29 cm..

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Management in marketing : text and cases /

By Lazo, Hector..
New York: McGraw-Hill, 1961 .
657 p. : 24 cm..

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Innovation in marketing: new perspectives for profit and growth /

By Levitt, Theodore,.
New York: McGraw-Hill, 1962 .
253 p. ; 21 cm..

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Marketing management in action /

By Buell, Victor P..
New York : McGraw-Hill, 1966 .
xii, 340 p. ; 24 cm..

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The new psychology of selling : based on selling the customer the way he likes to buy /

By Hattwick, Melvin Saxton,.
New York : McGraw-Hill, 1960 .
xvi, 276 p. : 24 cm..

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Speaking of advertising /

By Wright, John S..
New York : McGraw-Hill, 1963 .
xiv, 484 p. : 24 cm..

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Industrial advertising: planning, creating, evaluating, and merchandising it more effectively. /

By Messner, Fredrick R..
New York: McGraw-Hill, 1963 .
xxii, 314 p. : 22 cm..

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Cases in advertising management /

By Boyd, Harper W..
New York: McGraw-Hill, 1964 .
xi, 426 p. : 23 cm..

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Successful television and radio advertising /

By Seehafer, E. F..
New York: McGraw-Hill, 1959 .
648 p. : , Successor to the authors' Successful radio and television advertising, published in 1951. 24 cm..

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The new psychology of selling, based on selling the customer the way he likes to buy.

By Hattwick, Melvin Saxton,.
New York, McGraw-Hill, 1960 .
xvi, 276 p. 24 cm..

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The spenders /

By Britt, Steuart Henderson,.
New York: McGraw-Hill, 1960 .
293 p.; 22 cm..

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