000			00689cam a2200217 a 4500
005			20181210012203.0
008			750310s1975 njua b 000 0 eng
010			_a 75008605
020			_a0130159905 :
040			_aDLC _cDLC _dBD-DhBPA
050	0	0	_aHF5827 _b.A38
082	0	0	_a658.916591 _bADV 1975
245	0	0	_aAdvertising management : _bpractical perspectives / _c[edited by] David A. Aaker.
260			_aEnglewood Cliffs, N.J. : _bPrentice Hall, _c[1975]
300			_axiv, 399 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references.
590			_aRasal
650		0	_aAdvertising _xManagement. _978538
700	1		_aAaker, David A. _974213
942			_2ddc _cBK
999			_c27602 _d27602