000 00904cam a22002534a 4500
005 20181210062327.0
008 990527s1999 enka b 001 0 eng c
010 _a 99231549
020 _a0750636262
040 _aUkGUS
_cUkGUS
_dTNJ
_dBD-DhBPA
082 0 0 _a658.8
_221
_bREL 1999
245 2 0 _aRelationship marketing :
_bstrategy and implementation /
_cHelen Peck ... [et al.].
260 _aOxford ;
_aBoston :
_bButterworth Heinemann,
_c1999.
300 _axiv, 509 p. :
_bill. ;
_c24 cm.
440 0 _a[CIM professional]
_985302
500 _a"Published in association with the Chartered Institute of Marketing."
500 _aSeries statement on jacket.
504 _aIncludes bibliographical references and index.
590 _amizan
650 0 _aRelationship marketing.
_985303
700 1 _aPeck, Helen.
_927755
710 2 _aChartered Institute of Marketing.
_953787
942 _2ddc
_cBK
999 _c29972
_d29972